BMWKSA has trusted Zeedia with their digital activation to present the impossible, born electric I8 to the KSA market. So Zeedia answered their worthy trust by offering them a new solution to change the game like the I8 change the game in its class. The launch event is hosted by Mohamed Yousuf Nagi Motors, and it is being carried out in the 21th and the 22nd of February 2015.
Zeedia built a custom Augmented Reality application was designed specifically to be used in the launch event. BMW I8 Augmented Reality application offers the people participating in the event a futuristic experience to view and interact with the born electric BMW I8. For more information about the app watch the video below: