Saudi National Day is the recognition and celebration of the foundation of the Saudi state by King Abdulaziz Al-Saud in 1932. Saudi National Day 2011 is the 81st anniversary of the Kingdom’s founding. That day is a national holiday in the Kingdom and all cities and towns have special programs for day and evening events. When we were tasked to create a creative concept for this day, we created it in accordance with the culture and nature of Saudi Arabia. We chose the horse as symbol and a resemblance to reflect originality and majestic position of the state. The concept we have made was welcomed by the Saudi people. That’s why they fell in love with it.