Total is an international well known petrochemicals company and gas station, Total wanted to create an advertising campaign to increase awareness of the group and engage more customers, with a new positioning as a one-stop shop not only a gas station. Hive Advertising has come up with the “life station” concept along with “Fuel your life tanks” slogan with stunning visuals to expose the brand to more targeted customers. We also created a creative truck as a mobile outdoor ad to increase awareness of Total products to engage more customers.
So we released the campaign using the following sentence as a slogan:
“Fuel your life tanks”, the sentence has been used also as a call to action so as to motivate more customers to engage with the brand.